Good and loving acts are a virtue, but being identified with those acts easily becomes a vice. In truth, you are not a good or bad person, you are spirit itself. And although spirit usually gets associated with the good, it is actually far beyond being relatively good or bad.
All relative identities belong to the ego, as in “I am good.” But the spirit is simply “I am”—not “I am this or that.” Abide in the felt sense of “I” with no conceptual overlay. True love springs forth from spirit, which is pure “I am.” The “I am” is naturally loving and egoless. Meditate on the sense of “I,” and it will lead you into that state which is the source of “I am.”
Ego is “I am this or that,” while the pure “I” is beyond ego and all definitions. It is without form, either physical or conceptual. It is pure consciousness and presence. By attending to your absolute subjectivity, you awaken as the unseen subject to all experience. The universal sense of the unseen self is the universal “I am,” which is all-encompassing unity and oneness.
And as I have tried to clarify, when both self and Self fall away in the experience of no-self, the ultimate ground of existence is realized, and a new (resurrected) life begins.
The impulse to love and be of service can be coming from your higher nature or true self. But it could also be coming from the ego which easily forms an identity around being “a good person.” If it is coming from your higher nature, it will flow from a natural abundance of well-being and you will feel no attachment to being viewed as a good or helpful person. If it is tinged with ego, it will be a way that you like to be seen by others, as well as an identity that you like to see yourself as. True nature is beyond being a good or bad person; it is a pure being as such, prior to all relative identities.